TBG London launches digital innovation fund

TBG London, the full-service digital agency, is launching a new scheme that aims to help advertisers test new forms of digital marketing without having to pay for it.

TBG is investing 1% of its £6.5m billings into its Innovation Programme, which will allow advertisers to test new methods of digital advertising such as social media. The agency says the move is “testament to its dedication to furthering clients’ uptake of less conventional new media”. It will be open to all of its portfolio of clients, which includes Ocean Finance.

Kenneth Lillie, the newly promote head of coporate developed at TBG, will head the Innovations Programme. He says: “This isn’t so much about offering free campaigns to our clients, more about working together to develop an understanding of the options out there and making sure that every activity has a return. So many agencies are jumping on the bandwagon, shouting about launching IPTV and ‘blogvertising’ campaigns, but no one is out there shouting about the results. We don’t want a boom and bust situation with these new innovative routes to market, we want to sustain their development by proving they work.”

The Innovation Programme sits alongside TBG’s lead offering of “Measurable Results” which ensures all client activity is trackable.

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