Added Value appoints new UK chief executive

Lucy Richardson

Added Value, the brand development and marketing insight consultancy, has promoted managing director Lucy Richardson to UK chief executive. She replaces Janine Hawkins, who was made global chief executive for people and organisation last month.

Richardson, a former Diageo marketer, has been spearheading the development of the UK business as the flagship model for its international operations. She has also been appointed to the European board.

The agency has also promoted deputy managing director Marie Ridgley to managing director to replace Richardson, who had been in the role since 2005.

Richardson says that she will continue investing in research and development around ethical branding and in the digital arena but is also looking for fresh talent to reinforce the agency’s position.

Richardson’s promotion comes two months after a restructure of the business to bring the UK into its centralised European division. Hawkins was promoted to her new role as part of the restructure and European chief executive Liz Musch added the UK to her remit.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here