Burger King explores the dark side

Burger King is introducing a Dark Whopper and web-shaped fries as part of its campaign to support the launch of Spider-Man 3. The new menu items will be supported by Spider-Man-themed TV ads, which will break on May 1.

The limited edition Dark Whopper has been inspired by the black suit that the superhero wears in the latest film. The burger is made with cracked black pepper ketchup and melted cracked black pepper cheese and will be served with web-shaped fries and a free Coke Zero.

The advertising, which has been created by US-agency Crispin Porter Bogusky, is based around Spider-Man’s struggle with his dark side as he is transformed by his black suit.

The fast food chain is also giving away toys based in the characters with its Kid’s Meals.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here