TfL encourages Londoners to walk

TfL walk to school

Transport for London (TfL) has launched a new campaign aimed at encouraging people to ditch their cars in favour of walking. The "Why not walk it?" campaign is part of a £126m investment to improve conditions for pedestrians.

The campaign, which starts this week, will run across posters and radio and will focus on parents taking their kids to school and people commuting to work. It has been created by WCRS with media planning and buying by Mediaedge:cia.

The money, which is being provided by TfL and London Mayor Ken Livingston, will fund new pedestrian crossings, lowered curbs and improved signage across the capital. It will focus on both local borough schemes and major roads.

Last year, TfL ran a campaign to encourage Londoners to cycle rather than use their cars. The "You’re better off by bike" campaign, which was created by M&C Saatchi, ran on TV.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here