British Airways has appointed Katherine Whitton to replace former global head of brand and marketing solutions, Jayne O’Brien. Whitton take responsibility for O’Brien’s duties in the new position of general manager for marketing communications.
Whitton, who joins the airline in August, moves from American Express where she was vice-president of consumer card product management.
She will be responsible for the airline’s global marketing strategy and will report to head of marketing and distribution Tiffany Hall.
Whitton has also worked for Transamerica, Publicis Financial and Rapier, managing various financial accounts for companies including Eurostar and Virgin Atlantic.
She joined American Express in 1999 where her responsibilities included the membership rewards loyalty programme, advertising and brand management.