Amex marketer takes O’Brien’s role at BA

British Airways has appointed Katherine Whitton to replace former global head of brand and marketing solutions, Jayne O’Brien. Whitton take responsibility for O’Brien’s duties in the new position of general manager for marketing communications.

Whitton, who joins the airline in August, moves from American Express where she was vice-president of consumer card product management.

She will be responsible for the airline’s global marketing strategy and will report to head of marketing and distribution Tiffany Hall.

Whitton has also worked for Transamerica, Publicis Financial and Rapier, managing various financial accounts for companies including Eurostar and Virgin Atlantic.

She joined American Express in 1999 where her responsibilities included the membership rewards loyalty programme, advertising and brand management.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here