The BBC has poached Channel 4 entertainment marketing chief Lindsay Nuttall to head marketing for BBC Two and Factual. She was the marketer tasked with launching digital channels E4 and More4 while at Channel 4.
Nuttall will report to Helen Kellie, head of marketing communications and audiences for BBC Vision. She has been tasked with leading the marketing for the channel and genre and will be responsible for all channel campaigns and the BBC’s contemporary factual programmes.
Nuttall is currently marketing manager for Channel 4 Entertainment and E4. She has been responsible for campaigns to launch E4 and More4, as well as advertising the broadcaster’s hit reality show Big Brother and the cross-platform campaign for teen drama Skins.
Previously, she worked at Granada Sky Broadcasting and food giant Rank Hovis MacDougall.
Nuttall replaces James Pestell, who left the corporation earlier this year to become marketing director of The History Channel.