Honda names Dodds’ replacement

Honda has promoted Tom Gardner to head of marketing a month after Jeff Dodds announced he was leaving the Japanese car marker for a new position at Callaway Golf.

Dodds had been in the post only a year. Gardner, head of after sales at Honda, will work with the company’s advertising agency Wieden & Kennedy on the follow up to the car marque’s Asimo campaign. An advertisement for the Honda Type-R car is in development.

Dodds, who left to become European marketing director at Callaway, had been at the company for five years and was previously head of marketing at the company’s power tools division. Previously he had worked at Nissan and Volvo and took over the top marketers position at Honda from Simon Thompson who left to join Motorola.

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