BBC launches public value test for high definition

The BBC Trust, the body tasked with leading BBC strategy and representing licence-fee payers, says it will investigate the need for a permanent high definition channel.

The Trust has confirmed today that it will carry out a Public Value Test (PVT) into a BBC HD channel following an application by the BBC Executive.

The PVT will begin on May 21 when documentation – including the BBC Executive’s application for approval of the new service, terms of reference for Ofcom’s Market Impact Assessment and a timetable for the process – will be published.

The Trust expects to publish its final decision by 21 November.

At its meeting yesterday, the Trust gave permission for the BBC’s ongoing HD trial to be extended until the end of the PVT process.

The body was put in place by former BBC chairman Michael Grade to replace the corporation’s board of directors. Its task is to decide on “strategically significant” decisions or those worth more than £50m.

The BBC was part of a trial by the terrestrial broadcasters delivering high definition content via Freeview. The broadcaster along with the other members of the HDforAll consortium, are lobbying media regulator Ofcom and government to allow Freeview to air HD channels after the completion of digital switchover in 2012. Currently, only pay-TV platforms, such as Sky and cable, are able to air HD channels.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here