Daily Record appoints marketing chief

Daily Record

Trinity Mirror has appointed Lorraine Fraser as the marketing and sales director of its Scottish national title the Daily Record. Fraser’s appointment is part of a sweeping restructure at the paper, which has prompted the merger of its sales and marketing department.

She replaces Kirstin Morrison, who has taken voluntary redundancy as director of marketing.

The post of advertising sales head, previously held by Anne Laing, has been dissolved as part of the restructure; the position of circulation sales manager, held by Malcolm MacDonald, has also been cut.

Fraser was previously circulation director at the Daily Record before which she worked at The Scottish Sun. The Daily Record is fighting a newspaper war north of the border against Rupert Murdoch’s Scottish Sun, which had cut its cover price to just 10p to wrest market share from Trinity Mirror’s title.

The latest Audit Bureau of Circulations (ABC) figures show the Daily Record has a circulation of 401,354 in March, down from 412,844 in February. It suffered a year-on-year fall of 7.97%.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here