Irish retailer Smyths sets its sights on English high street

Smyths%20logoSmyths, the Irish retail giant, is plotting its first foray into England with the launch of a chain of superstores by the end of the year.

The 24-strong store empire is eyeing locations around the country with the intention of creating a retail base from an assortment of city-centre and out-of-town stores.

Smyths is looking to open about 10 superstores in the SouthEast of England in the upcoming months, and has already begun to advertise key positions.

It will open its first retail outlet at Chadwell Heath in Romford in July, with others planned for Manchester and the greater London area. Capital Retail in Nottingham is advising the business on its prolonged expansion and search for sites.

The arrival of the Irish chain with its innovative approach to store design is expected to shake up the UK toy retail market, dominated by toy specialists such as Toys R Us and The Entertainer, owner of The Gadget Shop.

Smyths is looking for stores of up to 25,000 square feet in size and the expansion plans are likely to be funded from the company’s own cash reserves.

The stores also stock a large range of nursery and software products and employ expert staff in each of the separate sections within the store.

The company is run by the four Smyth brothers and has been one of the most successful Irish retail stories in recent years. The Galway-based firm was established in 1986 and now has 19 shops in Ireland along with a further five outlets in Northern Ireland. Last year the company reported sales of €186m (£126m), which generated operating profits of nearly €6m (£4m).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here