The O2 signs BMW as car partner

Car marque BMW UK has signed to become the official automotive partner for entertainment venue The O2. The AEG-owned venue, formerly known as the Millennium Dome, will feature “significant” BMW branding and signage from its launch in June.

The deal will also allow BMW to showcase its products at the venue. BMW is the title sponsor of the VIP entrance and walkway, and also hosts a “welcome” feature in the main Entertainment District.

The deal will run for three years, with BMW UK’s primary focus on the car marque although the Mini and BMW Motorcycle brands will feature at specific events. BMW will be able to host dealer and customer events as well corporate hospitality at more than 150 live music, sports and entertainment events annually. The venue hopes to attract five million visitors in its first year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here