Month: April 2007

Npower film tie-up puts pressure on Powergen

Marketing Week

RWE-owned npower kicks off a new campaign this week as part of dual-branded initiative to tie in with the launch of SpiderMan 3 in the UK next week. The campaign is rolled out online this week, with press and poster ads to follow next week. Activity will be concentrated in London and in areas where […]

Cartridge World in brand-building push

Marketing Week

Cartridge World, the company that specialises in refilling computer printer cartridges, has appointed integrated agency MICE TMM to handle a £1.5m campaign raise its brand awareness. The agency won the business after a competitive pitch against five undisclosed agencies. It is now developing an integrated campaign that will break on TV later this month but […]

OMD wins 22m HMV media business

Marketing Week

OMD UK has won the 22m consolidated media planning and buying account for the HMV and Waterstone’s brands. The agency, which was the incumbent on HMV’s account, pitched against MediaCom, Starcom and Waterstone’s incumbent PHD to win the business.

Howell leaves McCann Erickson after four years

Marketing Week

McCann Erickson European chief Rupert Howell is leaving in June after four years at the network. It is thought that Howell, currently regional director for Europe, Middle East and Africa (EMEA), has another role lined up although it has yet to be announced. Howell’s responsibilities will be taken over by EMEA chairman Guiseppe Usuelli, who […]

Colgate chief steps down after 23 years

Marketing Week

Reuben Mark, the long-serving chief executive of Colgate-Palmolive, has announced he is stepping down this summer. His departure was revealed as the personal care company reported a 50% rise in profits for the first quarter of the year. Mark, who has been the chief executive since 1984, will be replaced by president and chief operating […]

United scoops Beijing Olympics brief

Marketing Week

United, the WPP-owned network, has received a major boost after winning a brief from the International Olympic Committee to promote the 2008 Beijing Olympic Games. The win comes just weeks after it closed its London agency following the loss of the BskyB and Alfa Romeo accounts. The agency won the account following a four-way pitch […]

BBC launches public value test for high definition

Marketing Week

The BBC Trust, the body tasked with leading BBC strategy and representing licence-fee payers, says it will investigate the need for a permanent high definition channel. The Trust has confirmed today that it will carry out a Public Value Test (PVT) into a BBC HD channel following an application by the BBC Executive. The PVT […]

Cunard appoints new head of marketing

Marketing Week

Cunard, the cruise liner operator, has appointed Richard Curtis as head of marketing. He replaces Stuart Perl, who left the company to become managing director of Peter Deilmann Cruises. Curtis, who has already taken over the role, joins the company from Small Luxury Hotels of the World, where he was vice president for marketing. He […]

The O2 signs BMW as car partner

Marketing Week

Car marque BMW UK has signed to become the official automotive partner for entertainment venue The O2. The AEG-owned venue, formerly known as the Millennium Dome, will feature “significant” BMW branding and signage from its launch in June. The deal will also allow BMW to showcase its products at the venue. BMW is the title […]

Stelios launches serviced office business

Marketing Week

EasyGroup is launching a serviced office business that aims to offer flexible and affordable office space to entrepreneurs and start-up businesses. It will announce the launch of easyOffice.co.uk tomorrow. The business, which is the 17th easyGroup launch, will offer serviced office space in Kensington but will also offer third party space through its website. The […]

Langdon to raise £10m for new acquisitions

Marketing Week

The Digital Marketing Group (DMG), the digital marketing services group headed by Ben Langdon, is looking to raise £10m to fund new acquisition with the release of new shares. DMG is also seeking to pay off debt following the acquisitions of Cheeze Limited and Alphanumeric Group last year. It bought the digital agencies following its […]

Siemens chief executive ousted over corruptions allegations

Marketing Week

Siemens chief executive Klaus Kleinfield was forced to stand down yesterday as the company continues to suffer from allegations of corruption. His departure came despite the company announcing a 36% in profits to £885m for the first quarter of 2007. Kleinfield’s departures come a week after chairman Heinrich von Pierer was forced to stand down […]

VCCP scoops 10m Tanqueray gin account

Marketing Week

Diageo has appointed Vallance Carruthers Coleman Priest to handle the 10m global advertising account for Tanqueray gin. It is understood to have won the business after a four-way pitch against four undisclosed agencies.