The Audit Bureau of Circulations (ABC) is to investigate Associated Newspapers’ London Lite and thelondonpaper, owned by News International, following claims from both sides that distributors are dumping bundles of the freesheets. The ABC has the power to revoke their circulations licences, which would have serious implications for advertising revenue on both titles. The ABC […]
Iostar, the start-up television company from which Dawn Airey quit as chief executive after just a week, is facing financial meltdown and could be wound down “within weeks”. Iostar’s business plan relied on raising between £15m and £20m to buy a number of talent, production and distribution companies. A source close to the company admits […]
Trinity Mirror has appointed Lorraine Fraser as the marketing and sales director of its Scottish national title the Daily Record. Fraser’s appointment is part of a sweeping restructure at the paper, which has prompted the merger of its sales and marketing department. She replaces Kirstin Morrison, who has taken voluntary redundancy as director of marketing. The […]
Japanese car marque Daihatsu is to sponsor the first Who Do You Think You Are? LIVE event as part of its strategy to celebrate its centenary. The show is a spin off of the hugely successful BBC series following celebrities as they discover their ancestry. It takes place next month at Kensington Olympia May 5 […]
Sony Computer Entertainment Europe (SCEE) is teaming up with Capital Radio-owned Hit40 UK as part of a campaign to promote the latest title in its SingStar series, SingStar PopHits. As part of the radio marketing push, ads will be aired during the show, which airs across a number of commercial radio stations and listeners will […]
Waitrose managing director Steven Esom has left the supermarket group to take up the role of director of food at high street rival Marks & Spencer. The position is thought to be board level with Esom working closely with chief executive Stuart Rose. Esom’s position at Waitrose equated to chief executive and placed him on […]
The advertising and marketing industry has a major part to play in the fight against climate change, according to some of the country’s most senior business leaders at the launch of a Government-led green campaign. The three-year campaign aims to reduce carbon dioxide (CO2) emissions by 25 million tonnes by 2010. Eight of the UK’s […]
Iconic “retro” video games brand Commodore is phasing in a series of retail outlets in the UK and Ireland as part of a dramatic return to the games arena. A Commodore spokesman says the first stores will open in the UK and Ireland with further outlets to follow in France, Germany and the Benelux region. He says this is the first stage of a global roll-out of the retail store concept, which forms part of the brand’s re-entry into PC gaming.
This book is the first fruit of a joint-venture between Marketing Week and BrandIndex, a subsidiary of the well-known online market research company, YouGov. Why have we got together? Any successful alliance depends upon each partner contributing complementary assets to the endeavour. We at Marketing Week feel that in BrandIndex, marketers will find an invaluable […]
DM’s ability to deliver accountability is recognised more and more, so expect massive growth for those companies that get it right , says Hugh Bishop
With its near monopoly on the UK chewing gum market torpedoed by rival Cadbury’s launch of Trident, Rupi Gohlar asks what Wrigley can do to wrest back the initiative from its competitor
A new WPP Group study into consumer trust and corporate reputation shows that consumers are more concerned with product quality and consumer fairness than corporate social responsibility
Expedia.co.uk, the UK’s largest online travel agent, has appointed public relations agency Cake to manage its experiential account for 2007. The appointment follows the recent acquisition of Expedia’s agency of record, DFGW by PR agency Freud Communications earlier this year (MW April 5). It is not clear how the appointment will affect Expedia’s business relationship […]
The Communications Agency (TCA) has signed partnership deals with two agencies to bolster its design and content. The integrated agency has teamed up with designers February and content and podcasting company Brand Spanking. TCA chief executive Adam Leigh says/ “We have enjoyed significant growth in the last year and we are confident that we are […]
Virgin Money is upping the ante in the eco-friendly financial services stakes with the promise of a biodegradable credit card. Barclaycard last week revealed it would be the first “leading” bank to launch a “green” credit card, named Breathe (MW last week). Virgin Money says it is working with eco-designer Robert Holdway at Giraffe Innovation […]