Tied to the past – today’s slobs will never bring back formal neckwear
Marketing WeekClaims that sales of the tie are increasing don’t ring true – wearers are in the minority and many people still see it as a symbol of right-wing stuffiness
Claims that sales of the tie are increasing don’t ring true – wearers are in the minority and many people still see it as a symbol of right-wing stuffiness
Getting up close and personal with the message can produce big dividends. But using the raw customer data in a sensitive way is a technique the industry has yet to learn. By David Reed
The corporate outing remains a popular form of entertainment, but organisers must ensure they get a maximum return on expensive events – be it on investment or objectives. By Martin Croft
In recent months many a Cassandra has predicted if not a crash, then at least a demise of the property market in the UK. It seems not a week goes by without a headline pointing out that affordable housing is beyond the reach of key workers, or that prices are rising inexorably – just this […]
The success of mobile TV largely depends on whether people will change their viewing behaviour. As home viewing becomes more like cinema, will it highlight the weaker experience of TV on your mobile? We have just about come to terms with watching movie…
The most misleading part of the whole discussion of mobile TV is the word TV. It brings to mind the set in the corner, which over several decades has settled into a comfortable pattern of half-hour slots, peak and off-peak schedules, and ads. The audience is surfing Sky Plus and YouTube, but the main noise […]
As online advertising expands, steps are being taken, including training schemes, to address the digital skills shortage, though new graduates are closing the gap. Martin Croft reports
Google is in the midst of an industry backlash. While its tentative steps beyond digital into the traditional arenas of television and most recently radio have ruffled feathers, it is the proposed acquisition of ad-serving company DoubleClick for $3.1bn (£1.5bn) that is causing the most consternation as observers question whether the move would provide the […]
A few years ago, privacy was cited as this decade’s key issue for interactive media, with personal information the currency for transactions between advertisers and consumers. Proponents argued that, in return for giving up information about themselves, consumers would receive better-targeted, more relevant, even downright useful marketing messages. Sceptics argued that if people were made […]
LBi scoops the IAB Creative Showcase Campaign of the Month, sponsored by Microsoft Digital Advertising Solutions, with its dedicated microsite for Sony’s PlayStation 3. The idea for this winning campaign is a virtual hotel where visitors can explore rooms and discover for themselves what “living” is all about. The experience changes depending on the time […]
Fans of Terry Gilliam’s classic dystopian satire Brazil may recall a scene in the film where rebel hero Harry Tuttle, played by Robert de Niro, meets his end in a nightmare vortex of suffocating newspapers. Many Londoners have come to know just how those last moments felt, thanks to the freesheet war now raging uncontrollably […]
Italian olive oil brand Filippo Berio has appointed John Ayling and Associates to handles its £1m media planning and buying business following a pitch against undisclosed agencies. Incumbent agency Illumination will continue to handle planning and buying for all of the brand’s press campaigns. The brand plans to launch a national TV campaign following a […]
City AM, the 18-month-old London business freesheet, has reached what is perhaps the most critical juncture in its short life. The paper has just made a profit for the first time and in March posted its best Audit Bureau of Circulations (ABC) distribution figure of 97,032. But it is this very success that is prompting […]
Media buyers have hit out at News International, Associated Newspapers and the Audit Bureau of Circulations (ABC) for their roles in the furore over alleged freesheet-dumping in London. The attack from the media buying community comes as the row between thelondonpaper and London Lite shows no sign of abating. Steve Goodman, managing director of print […]
TV company Endemol has teamed up with toy manufacturer Vivid Imaginations to create an electronic board game for its new ITV1 gameshow Goldenballs. The deal, agreed last week, gives Vivid exclusive rights to produce the game based on the same format as the TV show. Goldenballs will give players the chance to win a substantial […]