Month: May 2007

Heinz names baby food marketing head

Heinz, the food giant, has appointed Louise Radcliffe as marketing chief for its infant feeding division. Radcliffe, who has already taken over the role, will report to Heinz marketing director, Suzanne Douglas. Radcliffe, a former marketer at baby food company Numico, will be responsible for developing the marketing strategy for the division and overseeing innovation […]

Coors restructures marketing team to focus on its drinks portfolio

Coors Brewers is restructuring its marketing team to shift focus away from individual brand and on to the strategy and development of its whole portfolio, which includes the Carling and Grolsch brands. The change see David Preston become director of portfolio strategy after a year as heading the Coors’ sales team in the south of […]

Virgin Atlantic to revamp Heathrow Terminal 3

Virgin Atlantic has unveiled plans to revamp Heathrow’s Terminal 3 in a bid to compete with BA’s new T5 to be launched next March. The relaunched terminal will be open by the end of the year. The airline says the terminal will be “wider, brighter and more spacious” and will also offer a “Drive-thru” check […]

Freeview launches first online campaign

Freeview, the free-to-air digital TV service, is launching its first major online campaign to support the launch of Freeview Playback, the new brand of digital TV recorders. The campaign, which will launch on June 11, will include banners, skyscrapers and listings page sponsorships on sites such as lastminute.co.uk and timeout.com/london. The aim will be to […]

Chorion appoints three senior marketers

Chorion, the company that owns the licence for children’s characters Noddy and Mr Men, has strengthened its management team with the appointment of three new senior marketers. Former Fox and Disney marketer Eric Karp joins from US entertainment company Metro-Goldwyn-Mayer as executive vice-president of licensing and merchandising. He will oversee Chorion’s global sales, marketing and […]

RadioCentre launches commercial radio online player

RadioCentre, the commercial radio industry body, has launched an online radio player that will allow users to access commercial radio stations from one central website. It aims to “showcase UK radio stations” while also offering access to stations around the world. The RadioCentrePlayer will also offer a search engine, a graphic user interface with that […]

Face launches network to connect brands with the youth market

Face, the youth marketing agency, has launched the UK’s first research and seeding community aimed at 30,000 young opinion formers. The Headbox network aims to allow brands to connect with the youth market. The agency claims that it is “in effect, inviting young people to become an extension of the company’s marketing department”. Headbox members […]

BT to build Vision TV with ‘how to’ channels

BT is set to launch a series of “how to” interactive channels on its fledgling TV service Vision. The telecoms company says interactive TV services are a “growth area” for it and expects to launch a raft of “niche” products and channels such as how to play instruments, improve golf skills or learn languages and […]

Not a complete wash-over

Ecover was one of the first green brands in the UK, and sales have gradually grown as consumers switched on to the issues. But mass market brands hope to steal its limelight, says Nathalie Kilby

Do as i say, not as i do

Most people purport to care about a company’s green credentials and trust information they might be given about it. But a study suggests that consumer behaviour falls short of their brand expectations

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