VisitScotland appoints new agencies to roster

VisitScotland, the tourism body, has appointed four new agencies to handle its digital, direct mail and sales promotion accounts in the UK and Ireland. It follows a competitive pitch between a number of undisclosed agencies.

The Union has been appointed to handle its direct marketing account after a four-way pitch. The business was previously handled by WWAV Rapp Collins although it is not clear if the agency was involved in the pitch. The Union will work closely with Fraoch Marketing, which already handles planning for the direct account.

VisitScotland has also appointed Glasgow-based agency Frame and Blue Chip, which is based in Edinburgh, to handle its sales promotions work.†Frame will handle its golf promotion brief and Blue Chip will be responsible for the body’s winter promotional work. The account was previously handled by the BD Network.

It has also appointed Glasgow-based Equator as the first agency to handle its VisitScotland’s digital account. The agency is now working on a strategy.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here