Walker exits agency world

christine%20walkerChristine Walker, the grande doyenne of the media world, is retiring from the agency that she co-founded with Phil Georgiadis in 1997, Marketing Week can exclusively reveal. An announcement is due to be made to the Stock Exchange later today.

The former chief executive of Zenith, now ZenithOptimedia, launched Walker Media†with M&C Saatchi ten years ago with Dixons as its founding client. At the time Zenith, took court action to ensure that she did not poach clients when she set up the rival agency.

Last year, the agency won the £70m media planning and buying for Barclays Bank and it has also been working to establish its digital arm, Walker-i, which it launched in 2006.

The agency sold another 25% of its equity to M&C Saatchi as part of its flotation on the Alternative Investment Market in 2004.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here