Aston Villa kicks off rebrand with new logo

Aston Villa FC has unveiled a new crest and visual identity as part of a major rebranding drive.

The revamped image is designed to emphasise the Premiership club’s values of togetherness, openness, inte-grity and heritage. The drive marks the start of a new era in the club’s history, according to its spokesman.

The Birmingham club appointed brand consultants Navyblue to gather research from supporters, partners and employees on the crest. More than 80% of fans voted to bring the star back.

The rebranding comes just months after the Premiership club put all its media rights up for sale. The review encompasses the club’s domestic and international television, mobile, home video and broadband rights.