Leith wins Russian choc account

The Leith Agency has been appointed to develop a multi-million pound rebranding campaign for the high-end chocolate brand SladCo in its native Russia.

The Edinburgh-based age-ncy beat four Russian advertising agencies to the account after pitching in Moscow. The agency has developed a television-led campaign to relaunch the prestigious boxed chocolate brand.

The campaign will break on August 16 and will be rolled out across all major Russian cities. It is the agency’s first work in the country.

Marinela Simon, SladCo marketing manager, says that the agency’s pitch showed a remarkable understanding of Russian culture.

SladCo is a household name in its homeland and in the Russian confectionery market is the fifth largest company. IT produces chocolate, pastry and caramel. Chocolate makes up 66% of the company’s total turnover.

Richard Marsham, Leith’s managing partner, says/ “I’ve pitched in some unusual places, but the SladCo pitch is one of the most unusual and enjoyable ones yet.”

The Leith Agency is a full-service agency that includes Stripe, its communications arm, and Blonde Digital, an integrated digital agency. Its clients include IRN-Bru, Grolsch and the Scottish Executive and Spanish carmaker Seat.

Last February Leith London lost its £7m Carling business to Beattie McGuiness Bungay.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here