New campaign – Orange

Orange%20campaignActress Mena Suvari will appear as Joan of Arc dressed in a cheerleading outfit in the latest cinema spot for Orange.

The ad is part of the company’s four-year long “Film Funding Board” series and will again feature Orange duo Mr Dresden and his sidekick Elliot. The ads remind people to turn their phones off during films. Initiative UK handles the planning and buying.

Suvari will be interrupted by the duo as she is about to be burnt at the stake and advised to reshoot the scene in her infamous cheerleading outfit from the film American Beauty. She is the latest in a long list of Hollywood stars to be used in the ads created by Mother. Past ads have featured Carrie Fisher, Patrick Swayze, Stephen Seagal and “Darth Vader”.

Orange has held the 65-second “Gold Spot” before a cinema film begins since 2000.

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