The Financial Times is launching a series of colour magazines that will focus on the business side of particular sports in a bid to boost sales. The supplements will each be produced with a different sponsor.
The launch issue, which will be available on May 14, will focus on sailing and will be called “The Business of the America’s Cup”. It will be sponsored by Hublot Watches.
The magazines, which will also cover sports such as Formula 1 and football, are the first project to be developed by FT’s new strategic development unit for Europe, Middle East and Africa (EMEA).
Dominic Good, advertising sales director, EMEA, says the magazines aim to offer the sponsors a way to get involved in “engaging and impactful” content.