Mirror Group reorganises marketing at Irish division

Mirror Group Newspapers (MGN) has undergone a reshuffle of its Irish marketing division and appointed a new general manager following the departure of commercial director Mark Mahaffy to EMAP earlier this year.

Joanne McGreevy is the Irish division’s new general manager, promoted from her previous role of managing circulation and editorial cost management.

McGreevy will oversee all marketing and advertising activity and her appointment is part of a wider restructure of MGN’s Ireland marketing division.

Joanne Friel has been promoted to marketing and promotions manager from her previous role as promotions manager. Friel will be tasked with developing the overall marketing and promotional strategy for the Mirror group business in Ireland.

She will work with Mark Whyte who has been promoted from marketing and sponsorship executive to marketing services manager.

Whyte will be responsible for managing the below-the-line marketing strategy and the creative communications and branding strategies.

Further changes include the promotion of agency manager Jonathon Eakin to advertising manager. Eakin will head the advertising department in Belfast while Michael Savage, advertising controller in Republic of Ireland, will head the department in Belfast.

The changes follow Mahaffy’s decision to join EMAP’s Northern Ireland division in March this year.

McGreevy’s role will in effect take on Mahaffy’s duties along with her circulation and cost management roles.

McGreevy has about 18 years experience in the newspaper industry – 15 of them with the Mirror Group. Following a stint as sales representative, she was promoted to circulation director in 2001.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here