RBS to launch 30m sponsorship rethink
Royal Bank of Scotland (RBS) is understood to have put its estimated 30m sports sponsorship roster up for pitch.
The bank is thought to have held the first round of pitches and is expected to draw up a shortlist of three agencies from the eight that have already presented.
Royal Bank of Scotland (RBS) is understood to have put its estimated £30m sports sponsorship roster up for pitch.
The bank is thought to have held the first round of pitches and is expected to draw up a shortlist of three agencies from the eight that have already presented.
The Edinburgh-based banking and financial services conglomerate is understood to be reviewing all agencies involved in its sponsorship deals. An insider says the bank is not necessarily looking to replace any agencies but is holding the pitch to ensure its properties and strategies remain fresh. The review could end in additional agencies being added to its roster.
RBS supports some of the biggest properties in sport. It is the main sponsor of the Williams Formula 1 team and the title sponsor of the RBS 6 Nations Rugby Tournament, its property handled by Karen Earl Sponsorship.
The sports and entertainment agency IMG is understand to be involved in the bank’s golf interests which are represented by its patronage of The Open Championship, by supporting Jack Nicklaus as an ambassador, and at grassroots level as the presenting sponsor of the Daily Telegraph Junior Golf Championship. RBS also has a presence in the world of tennis through its sponsorship of home-grown talent Andrew Murray, the young Scottish tennis player.
RBS declined to comment as Marketing Week went to press.
