Yahoo! launches climate change portal

Yahoo! is launching an online portal that aims to educate people about how to reduce their carbon emissions. The launch is part of the internet service provider’s green initiative that aims to encourage its 500 million monthly users to help combat climate change.
The portal, which launches today (Monday), will offer tips and advice on reducing carbon emissions and news on the latest developments in climate change.
The green strategy kicks off in the US and will be rolled out globally later this year. The company is encouraging people to sign up by offering to provide 10 low-emission hybrid taxis to the city where most Yahoo users sign up to the initiative. It is also planning to donate a further ten hybrid taxis to New York.
The site carries the strapline “Together, We Can Help Fight Global Warming” with the message that “many small changes equal one great change”.
Last month, Yahoo! pledged to become a totally carbon neutral company by the end of the year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here