GMTV to release exclusive content online

GMTV, the ITV breakfast show recently hit by the phone-in scandal, has
signed a deal with Roo Group to launch an online video portal at gm.tv,
which will stream exclusive content from the show. It will also feature
four new channels covering news, show…

GMTV, the ITV breakfast show recently hit by the phone-in scandal, has signed a deal with Roo Group to launch an online video portal at gm.tv, which will stream exclusive content from the show. It will also feature four new channels covering news, showbiz, fashion and family health.

The site, which launches this week, will be available to advertisers, who will be able to buy slots across the five channels. GMTV says that its existing site offers 750,000 unique users and an average of 7 million page impressions each month.

A customised ROO video player will be visible on the gm.tv homepage, with full-screen viewing options available to all website visitors. The video portals will be managed via the ROO Video Exchange to allow GMTV to manage its video content strategy in house.

As part of the deal the gm.tv site will offer a selection of Roo’s extensive video content.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here