Next reports positive results


Next, the high street retailer, has shown signs of recovery with positive results after a difficult start to th year. It has reported a 2.2% increase in combined sales from its retail and directory divisions for the 15 week ended May 12.

The chain’s retail sales were up by 1.2% over the period although like-for-like sales were down by 2.7%. The company expects that first half like-for-like sales will between down by between 1% and 4%.

Earlier this year, the struggling retailer reported like-for-like sales at its stores were down by 7.2% for the year to January 2007. In the face of fierce competition from a resurgent Marks and Spencer, the retailer has increased its above-the-line advertising spend to £10m, up from £1.5m the year before. The company is understood to preparing to run television ads for the first time.

Next has traditional shunned above-the-line advertising in favour of in-store marketing and promotions.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here