Fox Kalomaski gains East of England brief

East of England Tourism has appointed Fox Kalomaski to its three-year marketing business thought to be worth £4m following a three-way pitch against two regional agencies.

The agency’s brief will be to promote the region and increase the volume and spend of consumer and business visitors to the counties of Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and Suffolk.

The marketing programme for 2007 begins this week and includes a national consumer campaign using press and outdoor advertising, direct marketing, public relations and online media.

Fox Kalomaski will promote the region as an activity hub around 500 miles of coast, canals and rivers, and as a desirable destination to a young, cosmopolitan and affluent audience.

For the business market, the agency will highlight East of England’s 800 or so conference venues. It will use the national press, London Underground stations and the business press to target the conference bookers market.

Gary Jacobs, managing partner at Fox Kalomaski, says: “We are creating a proposition that will be at the core of high-profile and results-driven campaigns.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here