Euro RSCG 4D Digital has its sights on a Guinness World Record as it wishes the Queen a happy birthday with The Sun this year.
The agency, the digital arm of the EHS Brann Group, is running the newspaper’s campaign to present the monarch with the world’s largest online birthday card when she celebrates her 81st on June 16.
The campaign began on the Queen’s actual birthday, April 21, with a double-page spread in The Sun pointing people to www.queenscard. thesun.co.uk, where they can add their personal message to the e-card.
Euro RSCG 4D Digital and The Sun hope that the card will be signed by well-wishers from around the world and that the card will make history.