Sledge wins natural sweet UK launch

Sledge, the brand experience agency, has won the launch campaign for The Natural Confectionery Company (TNCC). The agency won the business following a competitive pitch against undisclosed agencies.

TNCC is a range of bagged sweets that are free from artificial colour and flavours and are aimed at parents that want to give their children “better-for-you” sweets. The range is being launched in the UK by Cadbury Trebor Bassett although the confectionery giant will not have any branding on-pack and is keen to keep its association with TNCC under the radar.

The agency has been briefed to create a “live environment” that will bring the sweets, jellies shaped like snakes, dinosaurs and monkeys, to life. It aims to engage parents and children with the new range by word of mouth. It will be supported by a sampling and an online campaign.

TNCC is already available in Australia, where it launched in 1998. It was acquired by Cadbury in 2003 and launched in Ireland two years ago. It is understood that Cadbury roster agency Fallon has been working on the brand and its positioning in the UK.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here