The Box raises awareness of NSPCC campaign

nspccThe Box, the EMAP-owned music channel, is launching a daily music programme to support the latest wave of the NSPCC’s “Don’t Hide It” campaign. It will show viewers the latest videos before they are released.

The month-long deal, developed by broadcast marketing agency Sound, aims to raise awareness of the Don’t Hide It campaign among younger viewers and is designed to encourage children to speak out about abuse.

The Don’t Hide It Zone, which will run daily for 30 minutes, will allow viewers to see new videos from new and established artists before they reach the channel’s playlist.

Viewers will be encouraged to interact with the show by logging on to the channel website where they can log comments and find out more information about the Don’t Hide It campaign. There is also a dedicated donthideit.com website, which gives young people access to information about abuse and how to stop it.

NSPCC director of communications John Grounds says: “Working with The Box enables use to speak to teenagers in a language they can understand and in a medium that many can respond to.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here