Online ad spend races ahead

IAB-EuropeThe online advertising spend in the UK, Spain, Italy and France last year was greater than the advertising spend for the whole of Europe from the previous year, new data reveals. Figures from the Internet Advertising Bureau (IAB) Europe reveal that online advertising spend hit Euros 5,048bn (£3,453bn) last year across the four countries, with the UK accounting for Euros 3,101bn (£2,121bn).
The UK spend almost doubled that of France with a Euros 1,157bn (£792.52m) spend. Italy spent Euros 480m (£328.37) while Spain spent Euros 311m (£212.76m). Paid-for search adverting accounted for the largest spend at 49%, display and classifed advertising accounted for 30% and 20% respectively and email marketing got just 1.5% of the spend.
It is the first year that IAB Europe has provided comparable data across Europe.
President of IAB Europe Alain Heureux says: “We have shown that by uniting the data from across the continent we can produce information that highlights the importance of online advertising.”
IAB Europe will present further figures at the Interact Congress in Brussels in June, with data published from countries including Germany and the Netherlands.
IAB Europe is a group of 15 IAB associations and think-tanks, which represents more than 2,000 companies and more than 30,000 individual members.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here