Sky reignites row with Virgin

Sky chief executive James Murdoch has lambasted Virgin Media for failing to settle the dispute over restoring its basic channels to the cable company’s customers. The satellite pay TV giant has made public two letters Murdoch wrote to Virgin Media chief executive Steve Burch, claiming Virgin Media has done little to resolve the situation.

The move reignites the increasingly public row between the two rivals with Murdoch insisting he has “no choice” but to release details about the dispute because of Virgin Media’s “inaccurate” and “one-sided” version of events.

He says a “split the difference” offer put to Virgin Media would have seen Sky basic channels – including Sky One and Sky News – back on cable within days. But he now says there is little prospect of the channels back on air in the foreseeable future.

Murdoch says Sky has made two consecutive proposals to Virgin Media to be turned down “without any alternative proposal or offer being put forward”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here