Honda targets Formula 1 fans with digital campaign

Honda is targeting Formula 1 fans with the latest activity from its Hondamentalism campaign. The car marque has teamed up with Mobile Interactive Group (MIG), Hicklin Slade & Partners and ITV Interactive to provide fans with mobile WAP and websites.

ITV1 viewers will be prompted to visit the sites through sponsorship bumpers for the rest of the season. Users that access the sites can order brochures, book test drives and browse part of the Honda car range.

It will also offer content downloads including ringtones, screensavers and wallpapers. The site forms part of the Hondamentalism activity, which launched earlier this month with a campaign created by Wieden & Kennedy.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here