Evans in talks as Farm loses grip

EvansEvans, the Arcadia-owned fashion retailer, is understood to be talking to agencies about its advertising account. The business is held by Farm.

It is thought the retailer, which specialises in clothes for women sized 16 to 32, is looking to increase its advertising presence in the UK. The brand is aimed at women aged 25 to 55 and aims to offer fashion and value.

Leith London won the business in August last year, after its merger with Farm, following a final pitch against JWT’s fashion specialist JWT Label. Leith pitched before its merger with Farm.

In June last year, Arcadia appointed Craik Jones Watson Mitchell Voelkel to handle direct marketing for the launch of branded credit cards. The card works across the Arcadia businesses, including Top Shop, Miss Selfridge, Burton and Wallis.

Philip Green, the Monaco-based British millionaire, owns the Arcadia Group. He bought the business in 2002 and also owns Bhs.

There are 330 Evans stores across the UK and Ireland with a further 60 international branches. Evans also offers catalogue mail-order and online shopping.

Arcadia’s media planning and buying account is held by Carat, which is not thought to be affected.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why


M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here