Hyper Happen wins Feel Good Drinks’ first digital pitch in 4-way contest

Feel Good Drinks has appointed digital communications agency Hyper Happen to its account.

Hyper Happen won the digital account following a pitch involving three other undisclosed agencies. Feel Good Drinks’ marketing manager Libby Dimeloe oversaw the process. It is not known how much the account is worth.

It is the first time Feel Good Drinks, which was set up by former Coca-Cola marketing executives Dave Wallwork, Steve Cooper and Chris Wright, has appointed a digital agency.

Tom Johnson, Hyper Happen partner, says the drinks company “recognises the value of digital channels in engaging their consumers and have a great brand on which to build innovative marketing”.

Dimoloe would not disclose details of its digital plans, apart from saying it will be “a really important platform moving forward”.

Feel Good Drinks makes juices from natural ingredients with no added sugar. It now produces a range of still and sparkling juice drinks.

The independent company is also considering expanding into the confectionary sector after registering the Feel Good Confectionery trademark.

It is also considering extending into yoghurts, smoothies and cereal bars, as it aims to take advantage of growing concern over healthy eating.

Feel Good Drinks has a presence in a number of countries including Ireland, France, the Netherlands, Norway, Greece, Hong Kong and Saudi Arabia, and a turnover of over £5m.

Hyper Happen, founded in 2005, works on consultancy projects and communication plannings and has clients including Asda, Cadbury and Nokia.