Lastminute.com has appointed Shai Eilon as its new group head of customer relationship management (CRM). He replaces Lopo Champalimaud who has taken the role of managing director of the European lifestyle division.
Eilon will be responsible for overseeing the company’s CRM programme and will report to recently-appointed chief marketing officer Simon Thompson.
He joins from EMI music where he held the same position and was responsible for developing and implementing the eCRM strategy across all music labels. Prior to EMI, he was CRM marketing manager at Amazon.co.uk.
Eilon says: “Effective CRM is central to creating a loyal base of customers in any sector. However, it’s even more important in the increasingly competitive world of online travel.”