New campaign – Bone books go interactive

ArtScience has created an interactive website as part of an online campaign undertaken by Scandinavian publishing giant Egmont. The website is based around the latest Charlie Bone book Charlie and The Wilderness Wolf which has been a bestseller in the US.

ArtScience’s executions include The Bloor’s Entrance Exam where site users use a special pencil cursor to answer questions and gain entrance to the Bloor’s Academy section of the site – just as Charlie does in the book. As part of the online activity, the agency has set up a community-building currency system comprising ‘Bones’. Users register to open an account and can then watch their number of Bones grow. The site has been launched in a number of phases starting this week.