Ticket exchange appoints head of online marketing

viagogoViagogo, the online ticket exchange, has appointed Martin McNulty to the new role of head of online marketing. He joins from internet telephony service Skype, where he held the same position.

McNulty will be responsible for online customer acquisition, retention and branding over the internet. He will also be tasked with growing the online marketing division.

Viagogo says it is looking to expand aggressively across Europe and will continue to strengthen its management team as it develops. The site’s European expansion is backed by technology investor Index Ventures.

Viagogo has signed deals with Manchester United and Chelsea, which allow the football clubs’ season-ticket holders to sell unwanted tickets.

The company was founded by Eric Baker, a co-founder of US ticketing site Stubhub, which was acquired by E-bay for $310m earlier this year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here