Albion scoops £10m eBay account

Ebay has appointed Albion to handle its £10m advertising business after a final shootout against Mother. The account moves from Delaney Lund Knox Warren & Partners, which did not repitch.

Ebay

Ebay has appointed Albion to handle its £10m advertising business after a final shootout against Mother. The account moves from Delaney Lund Knox Warren & Partners, which did not repitch.

The online auction site called the review last month and originally shortlisted Albion, Mother, WCRS and Saatchi & Saatchi. However, WCRS and Saatchi & Saatchi were eliminated last week (MW last week).

The review was overseen by eBay’s marketing director Olivier Van Calster and brand director Carolyn Managh. Van Calster says: “We want to take the eBay brand and its communications into the next generation.”

DLKW has handled the account since 2004 and developed the “Buy it. Sell it. Love it.” strapline. PHD, which handles eBay’s media planning and buying, was unaffected by the review.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here