Ebay has appointed Albion to handle its £10m advertising business after a final shootout against Mother. The account moves from Delaney Lund Knox Warren & Partners, which did not repitch.
The online auction site called the review last month and originally shortlisted Albion, Mother, WCRS and Saatchi & Saatchi. However, WCRS and Saatchi & Saatchi were eliminated last week (MW last week).
The review was overseen by eBay’s marketing director Olivier Van Calster and brand director Carolyn Managh. Van Calster says: “We want to take the eBay brand and its communications into the next generation.”
DLKW has handled the account since 2004 and developed the “Buy it. Sell it. Love it.” strapline. PHD, which handles eBay’s media planning and buying, was unaffected by the review.