Capital to launch Bam Bam bus campaign

Capital 95.8 is launching an outdoor advertising campaign to promote new DJ Bam Bam’s evening show. It is the first show-specific activity from the GCap-owned station since the Johnny Vaughan Breakfast Show campaign in 2004.

Bam Bam and sidekick Streetboy join Capital in the 7pm weekday slot next Monday and the advertising campaign breaks on the same day. Delaney Lund Knox Warren and Partners has created five executions that will feature on 650 London buses.

The Bam Bam campaign is a continuation of the “Sound of London” activity that broke in January. Capital marketing director Nick Button says: “We want to let lapsed and non-Capital listeners know that Capital’s output has evolved from when they last tried the station. We share our listeners’ excitement about life in London and we believe it’s time that people had a radio station that reflected that outlook.”

The Sound of London print and online campaign will run alongside the Bam Bam activity for a further four weeks.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here