Face launches network to connect brands with the youth market

Face, the youth marketing agency, has launched the UK’s first research and seeding community aimed at 30,000 young opinion formers. The Headbox network aims to allow brands to connect with the youth market.

The agency claims that it is “in effect, inviting young people to become an extension of the company’s marketing department”. Headbox members will be asked for their input on advertising campaigns, design, new product development and seeding activity, and will be rewarded with cash or vouchers for products.

Unilever and Carphone Warehouse are among the companies that have already signed up to the initiative. Andrew Needham, co-founder of Face says: “It is by listening to young people; collaborating and co-creating with them that brands can create a much greater following from this audience and accelerate word of mouth.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here