Heinz, the food giant, has appointed Louise Radcliffe as marketing chief for its infant feeding division. Radcliffe, who has already taken over the role, will report to Heinz marketing director, Suzanne Douglas.
Radcliffe, a former marketer at baby food company Numico, will be responsible for developing the marketing strategy for the division and overseeing innovation across the baby food portfolio.
Prior to joining Heinz, Radcliffe held a variety of marketing roles at Numico, which owns the Cow & Gate brand, Masterfoods and Masterfoods, where she worked on the Felix and Purina brands.
The company has recently relaunched its Farley’s Rusks and Cereal ranges and has added prebiotics and higher levels of vitamins and minerals.