Miles Calcraft Briginshaw Duffy has won the £3.5m advertising business for recruitment website, Jobstoday.co.uk. It has been appointed following a competitive pitch against undisclosed agencies.
The website, which is part of local newspaper group Johnston Press, called the pitch at the end of last year as part of a move to revamp the site. The agency is working on a campaign to raise awareness of the revamped site.
It is already working on a campaign that will run across Johnston’s local newspaper portfolio, which covers 300 titles across the UK and Ireland. The campaign will be extended with more print work and TV later in the year.
Jobstoday is one of a series of classified advertising sites owned by Johnston, which also includes Motorstoday and Propertytoday.