Y&R arm wins 2m Virgin digital brief

Virgin Atlantic Airways is understood to have moved its 2m digital advertising business intoSaint@RKCR/Y&R out of incumbent Glue.

Virgin Atlantic Airways is understood to have moved its £2m digital advertising business intoSaint@RKCR/Y&R out of incumbent Glue. It is not clear if there was a competitive pitch for the business.

The start-up digital agency has already started working on the account and has created an online campaign to support its leisure economy fares. The airline confirmed that it is worked with the agency.

The animated ads are featured on Virgin Atlantic’s website for flights to New York, Havana, Dubai and Miami, and includes images of exotic cocktails to create an impression of relaxation.

Saint@RKCR/Y&R was launched by David Gamble and Simon Labbett at the start of May.

The agency won its first account for Volvic after a four-way pitch against Joshua, Large and XM two weeks ago.

It was briefed to redesign the Volvic website for its parent company, Danone, and integrate it with the current TV campaign. The agency was also assigned to handle the online launch for Volvic Revive, a vitamin-fortified variant to be introduced to the UK later this year.

Rainey Kelly Campbell Roalfe/Y&R currently handles the advertising for Virgin Atlantic, Virgin Trains, Virgin Megastores and works alongside Rapier on the Virgin Media business.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here