McCann Erickson has won the £10m Evening Standard advertising account following a competitive pitch. It is understood to have pitched against a number of undisclosed agencies, which is thought to include incumbent agency The Law Firm.
Reading a soon-to-be published history of advertising recently, I was forcibly reminded how much the momentum behind agencies is a product of its time. Benton & Bowles was rescued from bankruptcy by its skilful manipulation of radio – the dot-com phenomenon of the twenties. The ‘creative revolution’ led by the likes of DDB, Wells Rich […]
Bernard Matthews, the poultry brand, is introducing new labelling on its products that will include the origin of the meat in a moved aimed at reassuring consumers. It will be rolled-out across all products by the end of the year. The product range, which includes cooked and frozen meats, will carry a label saying: “This […]
Eon has condemned a large part of its own marketing strategy as it gears up to phase out the Powergen brand in favour of the German parent brand. An internal document leaked to Marketing Week shows the company has little confidence in its own efforts and has slammed its marketing team’s poor performance. Its internal […]
The BBC is planning one of its largest integrated ad campaigns to support the launch of on-demand service iPlayer. It say there will be a “full marketing launch” for the player in the autumn. The campaign, which will be led by head of digital and new media marketing David Bainbridge, will claim that the iPlayer […]
The Royal Navy is seeking a through-the-line agency to handle its regional recruitment advertising. It is understood the account is worth £5m over three years. The agency will work with the armed service’s lead agencies WCRS, Glue and Carat to develop and build on above-the-line career advertising. It will also have a brief to handle […]
Lactalis Nestlé, the dairy company, is starting a 3m TV campaign to support the relaunch of its childrens brand Munch Bunch. It will focus on the desserts health credentials.
EasyJet is expanding its travel portfolio in a bid to take on traditional holiday operators and relegate the conventional package holiday “to the dustbin of history”. The budget carrier, founded by Stelios Haji-Ioannou, has launched easyJetHolidays, which will give travellers the ability to create bespoke holidays based on its range of 900 flights to 75 […]
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Wieden & Kennedy has been appointed to handle the £100m global business for Visa’s Fifa World Cup sponsorship. The appointment comes just days after rival Mastercard settled its long-running dispute with Fifa over the legitimacy of Visa’s sponsorship.
Gordon Brown has promoted pensions minister James Purnell to secretary of state for culture, media and sport (DCMS) in his first cabinet reshuffle since becoming prime minister this week. The former BBC executive and political advisor replaces Tessa Jowell who had been under increasing pressure in the cabinet role, having overseen the London 2012 Olympics, […]
Channel 4 is ramping up its focus on new media and technology with the creation of a dedicated directorate, citing that success in digital media will have a “significant impact” on future funding. The broadcaster is appointing its first dedicated director of new media and technology as part of a restructure on its executive team […]