UK-based videogames publisher Codemasters has unveiled a new corporate identity. The new logo is being rolled out across its packaging and marketing and in-game graphics now.
Its new look, which has been developed by Branded and Clinic London, will be used in various colours to reflect the company’s variety of communications.
Nicola Hewitt, Codemasters director of marketing, says the identity will have “different moods depending on whether it is working or playing”.
The revamp follows the recent appointment of Tim Woodley as UK vice-president of brand at the games publisher. Woodley, who was previously at rival Activision, reports to senior vice-president of brand Barry Jafrato. Codemasters splits brand and marketing into two different division with separate teams.