Codemasters unveils new logo

UK-based videogames publisher Codemasters has unveiled a new corporate identity. The new logo is being rolled out across its packaging and marketing and in-game graphics now.

Its new look, which has been developed by Branded and Clinic London, will be used in various colours to reflect the company’s variety of communications.

Nicola Hewitt, Codemasters director of marketing, says the identity will have “different moods depending on whether it is working or playing”.

The revamp follows the recent appointment of Tim Woodley as UK vice-president of brand at the games publisher. Woodley, who was previously at rival Activision, reports to senior vice-president of brand Barry Jafrato. Codemasters splits brand and marketing into two different division with separate teams.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here