Heinz is reviewing the bulk of its advertising out of McCann Erickson just seven months after appointing the agency to the £12m account. It understood to be the result of changes at McCann Worldgroup, which have led to “the emergence of growing conflicts of interest”.
It is thought that the food giant is planning to hold a pitch although it is not clear if M&C†Saatchi, which handles the Amoy account for Heinz, has been invited to pitch for the rest of the business.
McCann was appointed to handle a bulk of the Heinz business, including the iconic Tomato Ketchup and Salad Cream brands, last November after a competitive pitch although it could not handle the Amoy business due to a conflict with Sharwoods.
Heinz marketing director Suzanne Douglas says that the decision its “not a reflection on the agency”.