Intel to sponsor Channel 4 on-demand service

Channel 4 has revealed that technology brand Intel will be the first advertiser to sponsor free content on its recently launch 4oD service. The content will be available via the Intel-branded “Programme Lounge” offering 4oD users free access to full length Channel 4 shows, streamable to their PC.

The Intel Programme Lounge will feature full-length episodes of shows such as Big Brother, Desperate Housewives, Get Rich in China, Teachers, Derren Brown, Drop the Dead Donkey and Spaced. The page will be accessible directly from the 4oD homepage and will be promoted on

The Intel sponsorship will see the brand use a combination of ad formats and targeted editorial placements throughout It will also use behavioural targeting techniques to reach users who have already viewed programmes or registered with 4oD, to make them aware of the Intel tie-up link them directly to the Intel site.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here