Euro RSCG KLP has created a new campaign for mobile operator Orange to support its sponsorship of the Glastonbury Festival. Tales from the Field will include interviews with bands and festival footage.
The content, which will include also interviews with organiser Emily Eavis, will be available through a micro-site and will include pre-festival information as well as photos and videos of the three-day event.
Orange is also supporting its eight-year sponsorship of the festival, which takes place at the end of June, through its spot the bull competition. The bull is placed in a field and is tracked on a website via GPS. Everyday visitors to the online site choose one zone where they think it will be and a winner is chosen at 3pm everyday.