Tesco TV ad for localchoice milk

Tesco is launching a TV campaign to promote its "localchoice” milk scheme that supports buying from small regional farms. The ads star comic actors Martin Clunes and Fay Ripley and show the retailer selling milk from farms close to its stores.

Tesco is launching a TV campaign to promote its “localchoice” milk scheme that supports buying from small regional farms. The ads star comic actors Martin Clunes and Fay Ripley and show the retailer selling milk from farms close to its stores.

The execution, which has been created by The Red Brick Road, shows the pair playing a couple on a camping holiday in Cornwall. Ripley’s character has embraced the countryside but Clunes’ character is out of place. In a bid to prove himself he offers to get fresh milk for breakfast and is seen trekking across fields in his pyjamas with a pail in hand.

After coming face-to-face with a herd of cows, he goes to a local Tesco to buy milk from Cornish cows. The ad has the strapline “Localchoice milk from Tesco. Every little helps” and will be supported by a press campaign and point-of-sale promotions.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here